Quick commerce firms, such as Blinkit and Zepto, have voluntarily scrapped 10-minute delivery after labour minister Mansukh Mandaviya raised the issue of increasing pressure on gig workers and stressful work conditions.
A meeting was reportedly held between government and leading platforms including Blinkit, Zepto, Zomato and Swiggy among others to address concerns related to delivery timelines.
Blinkit has already acted on the directive and removed the 10-minute delivery promise from its branding, sources cited by ANI news agency said, adding that other aggregators are expected to follow suit in the coming days.
The move is aimed at ensuring greater safety, security and improved working conditions for gig workers.
This major action by the firms come after days of gig workers and a section of people demanding better pay-outs and working conditions. A massive strike was also held by a section of gig workers on December 31, New Year’s Eve, over the same.
The above-mentioned sources said that Blinkit has updated its brand messaging as part of the change.
The company’s principal tagline has been revised from “10,000 plus products delivered in 10 minutes” to “30,000 plus products delivered at your doorstep,” the sources said.